Insights
& Ideas

Anytime I meet a new person out somewhere, the question of “What do you do?” almost always comes up. My response, “I’m a public relations consultant,” usually results in one of two reactions: Either the person stares at me smiling and nodding…waiting for me to say...

They say that the first step is to admit that you have a problem. OK. I’m ready to do that. Hello, my name is Diane Jones and I am addicted to ice. Not just any ice…it has to be the small pellet ice that can be found at Wawa and RaceTrac gas stations. Publix ice is...

I consider myself a pretty seasoned public relations professional. I’ve worked in this industry for well over 20 years, and have participated in hundreds of television interviews, either as the spokesperson myself, or standing right behind the camera, guiding and...

That’s right…when it comes to certain businesses and brands, I am as loyal as a zombie. Now, I didn’t coin this phrase “Zombie Loyalists.” A guy named Peter Shankman did in his book, “Zombie Loyalists – Using Great Service to Create Rabid Fans.” Zombie loyalists are...