What’s in a Name?

“Are you a DJ?”  “I’m so glad I found you because I’m a DJ and I think you could help me promote my business.” These are just two of the e-mail messages I have received since starting my business, DJ Public Relations. You would think naming your business, while an...

What Do You Do For a Living?

So, what do you do for a living? If you are an accountant or pediatrician or teacher, this is a pretty easy question to answer. Unfortunately, for many of us, the answer isn’t this simple. And it is amazing how many people have no idea how to answer this question. I...

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