by djpublicrelations | Jan 12, 2012 | General
Yes folks, I’m back at school. But this time, I’m on the other side of the desk! That’s right…I’m teaching! I am teaching PR Research at the University of South Florida. This is the same school where I received my Mass Communications...
by djpublicrelations | Dec 31, 2011 | General
It’s the last day of 2011. Tomorrow begins a new year and a new chance to make this year the “best year ever!” Come on, you know you’ve said it before too! This is also the time that most of you will make those same New Year resolutions that you’ve made every January...
by djpublicrelations | Nov 15, 2011 | General
Over 10 years ago I read a book called “Inside the Magic Kingdom: Seven Keys to Disney’s Success” by Tom Connellan. It was a very entertaining book about real life examples from Disney employees (cast members) about how they do their jobs to make sure guests have an...
by djpublicrelations | Oct 29, 2011 | General
As a public relations practitioner, it’s my job to get the client in the news. Whether it’s to tell their side of the story, promote an upcoming event, or share something new and exciting about their product, in most instances, the ultimate goal is to get their name...
by djpublicrelations | Oct 18, 2011 | General
I just returned from the 2011 PRSA International Conference in Orlando. Wow. It was amazing. Even as a professional communicator, it’s hard for me to put into words what occurred at this year’s conference and what I took away from this monumental experience. I’ll go...
by djpublicrelations | Sep 7, 2011 | General
Let me tell you a true story that happened to me last week. I went into the hospital to have a surgical procedure done. While I was waiting to be wheeled into the operating room (and before the good drugs were administered) I was talking with my surgeon about a few...
