As a public relations practitioner, it’s my job to get the client in the news. Whether it’s to tell their side of the story, promote an upcoming event, or share something new and exciting about their product, in most instances, the ultimate goal is to get their name in print.

Now, I don’t mean to brag (ok, I do!) but I’m pretty good at getting media coverage for my clients. I’ve had many successes in my numerous years as a PR person. Even so, every time I see a successful story placement for a client, I still get a jolt of excitement and a sense of pride for the accomplishment. I just love seeing my clients in the news media.

A few days ago, the tables got turned on me because it was my name and my story in the news! And you know what? I still got that jolt of excitement when I saw my name and story online at the CareerBuilder.com job seeker blog! It all came about because I decided to respond to a HARO (www.helpareporter.com) media query about work nightmares. This time, I was the one that had an interesting story to share. Just like I’m always telling clients, whether or not you succeed in media relations all comes down to whether or not you have a good story to tell. Apparently, CareerBuilder.com liked my story, and used it in their article about nightmares and work.

So, what does all this mean for me and my business? Probably nothing. But maybe someone will get a good chuckle out of my experience and enjoy reading my story. At the end of the day, that’s not to bad of a ROI for less than five minutes of my time.

Click here to enjoy the blog post!